|Say what you want about the "Cult of Lulu", bright colours and bold prints will suck me in any day.|
Check out the full campaign on their website.
|Like this. Except on my chest. In public.|
Image from here.
When I bought the Run Engage at the Bondi Junction store, I picked it up in a 10 as that was the correct size for Australian size 14 me. But when I found a sales assistant (or whatever it is Lulu call them) at their San Francisco store who was a similar build to me (but fitter), she suggested I try the All Sport in both an 8 and a 10 (the Run Engage had been discontinued at this point). I was hooked - I preferred the snug fit of the 8 and eventually the Run Engage was relegated to cycling.
So now that Lulu have dropped their latest campaign, the Stuff Your Bra caught my eye because it had pockets! It's part of their regular range, but I hadn't really noticed it. I popped by their Doncaster store after parkrun one day and tried it on in an 8. The fit was fine, but having walked in wearing the All Sport meant I had a direct comparison, and the Stuff Your Bra just felt... bouncy? I actually jumped about on the spot in the change room. The sales assistant confirmed that the All Sport was more compressive and that's why she preferred the Stuff Your Bra. Why are all the Australian Lulu sales assistants flat-chested super-skinny types? The San Francisco store had far more variety in body shapes and thus was ultimately more helpful as they understand what you mean by a bra being overkill. I asked to try on a 6, which was a ridiculous idea in my head as a Lulu 6 is typically an Australian 10. Yes, the 6 was more supportive, but I was sure that the tight-fitting shoulder straps would bother me even on a short run!
I'm sure you're wondering why I'm sticking to Lulu despite not finding my ideal bra. It's because their sports bras have last longer than any of the other brands I've tried, and their wide shoulder straps are consistently comfortable (unless the sizing is obviously small). Lulu is also expensive, but the best bit about being back in Melbourne is that I can visit their Collingwood factory outlet. Of course, if you know exactly what you need, then the "we made too much" section of the website saves a trip into the city. Especially since there's free shipping.
|No returns and no exchanges, so make sure you know what you're getting!|
As long as you're happy to play the patient game, it's a great spot to pick up Lulu goodies. I was looking to add two more All Sport (as I am trying to minimise how much stuff I have), but I'm not the biggest fan of doubling-up on designs so I only picked up one of the sole design they had available in my size (the black and white Pretty Palm Black Angel Wing style pictured above). At $26 less than the typical retail price, you effectively buy three and have two "free". Also, I received the order the next day! Much easier than heading in to Collingwood!
As I said, I am trying to minimise how much stuff I have, so killing off the Blockout and Lorna Jane bras by using them as much as possible will still be happening, along with all my running shirts and tights*. I've ordered them in their drawer so the ones on top are those I like least (or are closest to death - hello random bits of elastane). Of course the order can sometimes be ignored if I'm going to run beyond the neighbourhood (e.g. parkrun) or just really want to wear a particular item!
*I used a pair of tights I hadn't used since my hammer throwing days the other week. Very much NOT comfortable for running. They'll be moved to sit next to my "yoga" pair of tights now.